The Association of Tourist Establishments for Entertainment and Leisure – Souss Massa is a key player in enhancing and developing the entertainment and leisure sector in the Souss Massa region.
Our mission is structured around several core areas:
- Officially represent the interests of entertainment and leisure professionals before public institutions and tourism sector partners.
- Catalogue all entertainment and leisure activities in the region to better structure and promote the existing offerings.
- Encourage cohesion and collaboration among various sector stakeholders to create a strong collective dynamic.
- Highlight this sector as an essential link in the regional tourism ecosystem.
- Contribute to the attractiveness of the Souss Massa region by showcasing the diversity and quality of its leisure activities.
- Define and implement targeted marketing strategies to enhance the visibility of the entertainment & leisure offering at both regional and national levels.